Have you ever asked yourself why there is a coffee mug for FCB, Chelsea, Juventus, Arsenal and all the others? It’s not a good sign when the same product is sold by different competitors. A lot of these traditional merchandising is based on cheap products with just the logo
on it. A business of millions, but how long can you sell cheap products without damaging the brand. Products with no connection at all with the basic elements of the identity, will devaluate the brand. The quality and value of the product must be additional to the brand value.
We build brands, communication design and exclusive merchandising products. Characterised by our strategical and strong marketing approach.
Enrich your company with our creativity? Send an e-mail to info@bureaugras.nl and we will contact you shortly.
At the Second Home fair in Gent (Belgium) the company Balinova gave away villas that were made of bacon cake. Many visitors enjoyed these bacon cake villas which symbolised the typical Bali experience. By giving away
these sweets, the Balinova staff had an excellent tool to contact the fair’s visitors. Balinova builds your villa at the most beautiful location on Northern Bali, according to your design and wishes.
http://www.balinova.com
After more than 100 years Theo Groothuizen will have a new look, or rather returns to its ‘old’ look. Bureau Gras
developed a logo that is based on the self-portrait of the company’s founder Theo Groothuizen which dates back to 1902.
No ordinary jacket for FC Barcelona with a simple logo application on the chest. This jacket was especially designed for one of the
world’s greatest clubs. The unique design consists of the characteristic logo elements cross and stripes and breathes FCB from sleeve to button.
In 2009 Bureau Gras developed a social network especially for the clients of Australian Backpackers called ‘for backpackers only’. At this network people can share pictures, messages, travel stories and videos with friends, travel companions and family. This
network was pro-actively developed by Bureau Gras. The network started in 2009 in cooperation with Europeesche Verzekeringen, celebrating Australian Backpackers 15th anniversary. In a subtle way also tickets, travel insurances and hotel vouchers are offered on the site.
The two worlds (Europe and China) of GangDa are typographically represented in the way GangDa is written. GangDa (Chinese for great
port) operates on the financial sector in China. This brand will start in Bejing in the first semester of 2011.
The first book of Hellen van Meene can be characterised by its simplicity – the lay out of the pages shows the pictures as if they are loosely arranged. The subtle design and information makes the book ‘carry’
the pictures. The book was published in The Photobook, A History volume II by Martin Parr and Gerry Badger (PHAIDON). The limited edition (1000) of ‘untitled’ was published by Gabrius (Milano) in January 2000.
http://www.hellenvanmeene.com
How can Biological Cotton be recommended when no one has yet experienced it? The answer is short and simple: During shopping! For this reason Bureau Gras had promotional teams recommending Biological Cotton in every Dutch city with an interesting shopping potential. Normally promotional teams are not very popular. However, Ruud Winder designed the pincers’ jacket, which gave
the promotion artistic and theatrical image. People were curious and pincers with flyers including the internet address were distributed. This action generated much publicity. In a period of 6 months the pincers’ jacket generated over 60 articles in newspapers and magazines, from de Telegraaf to fashion magazines.
Photography: Jurrien Wouterse / Client: Goede Waar & Co.
The Hembrug area is situated only a few kilometres north of Amsterdam and measures 42 acres. No one has access to this area. At least 120 monumental buildings are hidden in the woods. In order to revitalise the area the developing companies Heijmans, DeStadbv, Eigen Haard and De Nijs joined forces in the HemTime consortium. Bureau Gras became involved
and developed the identity as well as the presentation for the Minister. For Ruud Winder the choice for chalk animation was obvious: ‘the dynamic and flexible possibilities of the area can be perfectly visualised on a chalk board”. All parties involved were very enthusiastic about the presented identity and presentation. For more information please visit http://www.hemtime.com.
Every exhibition at Metis_NL is completed with a booklet that is handed out during the opening. Especially for this goal, Ruud Winder developed a book and hand-bag in one. The content and design of the catalogue changes every exhibition. The series of catalogues has become part of the collection of the
Metropolitan Museum in New York and won the Red Dot Award for Communication Design / Graphic Design. Moreover, it was nominated for the Deutsche Design Preize (German Design Award) several times and earned an honourable mention as Genius Package. These catalogues have been published in several international magazines and websites.
Based on a strong marketing strategy, Bureau Gras developed a completely new
brand. This new brand Barçautentic supports products in the high end segment.
Bureau Gras developed the “Backpackers’ Key”, which finally made the unique selling points touchable. This card separates market leader Australian Backpackers from all other travel agencies. By this KeyCard free hotel vouchers,
free consumptions, discount on rental cars etc are given to the customers of Australian Backpackers. The KeyCard is issued in a gold and silver version, depending on the trip you booked.